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Stand out from the crowd

Supply Chain and Logistics industry has been around for a long time. The market is saturated with more and more companies looking for a logistics solution. In this industry, it is vital to stand out from the crowd.

The most essential elements of Digital Marketing program

An up-to-date mobile first website

An active blog

A content marketing plan

B2B Landscape

The landscape of B2B marketing has changed considerably over the past decade. Information is available at one’s fingertips, and people use this to their advantage. B2B customers are actively doing their research before they even consider getting in tough with you and your company. Due to this the Lead cycles are now longer.

Content Marketing in the Supply Chain and Logistics industry

The challenge posed by longer B2B buying cycle can be addressed by leaving a lasting impression. To do this, you need to know your target audience and produce content for them.

To stand out among others in the industry, you should use content marketing. Your website should have relevant content that answer questions that customers might have. According to DemandGenReport, “75% said it was very important that the site presented relevant content that spoke directly to their company.”

Content Marketing

Content Marketing in the Supply Chain and Logistics industry

The challenge posed by longer B2B buying cycle can be addressed by leaving a lasting impression. To do this, you need to know your target audience and produce content for them.

To stand out among others in the industry, you should use content marketing. Your website should have relevant content that answer questions that customers might have. According to DemandGenReport, “75% said it was very important that the site presented relevant content that spoke directly to their company.”